Norstat always endeavours to put the respondent experience first. We owe a lot to the people who help us out; whether it’s the trainee Barrister, the future psychologist, Parents, Car-enthusiasts, Gamers, shopping addicts coffee drinking gym-goers. Our surveys would be nothing without the people who give their precious time to answer all of our questions.

Within online research there has been a lot of research done to cover panellist’s motivations, panel improvements, incentives and more. However, sometimes what you really need is to sit down and explore some of these things in more detail. On Wednesday I had the pleasure of meeting some of our survey respondents at a Central London location to talk about their experiences with Opinion People.

We spent all evening with our respondents: some had been with the panel just a few months and some had been with us for a number of years.

I was overwhelmed by just how much thought and effort went into taking part in our surveys by these lovely people. Fitting in time to do this between work or university and trying to answer the surveys as soon as possible as not to miss out on the opportunity. It seems we have made strides in the last few years, improving survey accessibility and mobile compatibility, our surveys being preferred over other panels.

On the other hand, there is always room for improvement and suggestions ranged from easy to implement to the more complex idea which will be pencilled in for further discussion! It has certainly sparked discussions here and I hope in the coming year we will be able to implement some of these cracking ideas.

This program of in depth interviews is happening all across Norstat Group in Europe and the Nordics. We’re looking forward to the next round of ‘research on research’ and our continuing mission to make Norstat the best we can be and keep clients and members of Opinion People happy at the same time.